Tuesday, June 4, 2013

Principles of Design.

The Principles of Design consists of Balance, Emphasis, Contrast, Repetition, Alignment, Harmony, Proximity, Proportion, and Unity.

Balance

  • Is the equality in a picture whereby everything is arranged to compliment each other in terms of space, color and mass.
  • Balance helps create stability.
  • Balance can be symmetrical and asymmetrical.
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Emphasis
  • Is the one part in the picture or image where the focus is directed.
  • It is the one thing the artist wants you to pay attention to.
  • It stands out immediately.
  • It is created by different coloring, shapes, positioning, style and space.
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Contrast
  • Is the difference between the elements used. An example would be dark vs. light.
  • Contrasting elements can create chaos in the picture.
  • Used to make and impact as well as stand out.
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Repetition
  • Used to make the image more interesting.
  • It helps create a rhythm.
  • Gradual movement as it seems endless.
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Alignment
  • Is everything arranged in a line.
  • It helps to create order and make the picture look more organized.
  • It can be aligned in many ways as long as it is arranged in a line back to back.
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Harmony
  • Is the happy or nice effect you get when every element in the picture complements each other.
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Proximity
  • Is the space between objects.
  • It creates a relationship between the objects.
  • Objects do not have to be near each other.
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Proportion
  • When different sizes of the elements are used to create drama in the picture.
  • It brings viewers to the focal point.
  • Meaning if it's a car, there should be the right set of wheels, with the right color of the car.
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Unity
  • When the artwork is considered whole.
  • When the artwork is not looked at piece by piece but as one whole artwork.
  • Unity is achieved when all elements blend in and unites to give off a finished feel.
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